Breck Crandell

Creative Lead & Founding Partner

Breck received his Masters of Architecture from Lawrence Technological University in 2015. His architectural experience landed him jobs in firms across the United States in cities like Ann Arbor and San Francisco, and fellowships across the globe in countries like India, Portugal, and Thailand. Breck currently works as an adjunct professor of Architecture and Design and as a freelance design consultant.

By day, Breck leads design for Detroit-based company, Three Squared Inc. By night, he bombastically beats the drums for the touring rock outfit, Bison Machine (Small Stone Records). Breck lives in a loft in Detroit’s Eastern Market that he designed and renovated with his wife, Miriam Pranschke, owner of Boro Resale.

Rick Coughlin

Founding Partner

Rick began his music-infused career as a manager at Guitar Center and soon carved a new path as a language arts and technology teacher for more than a decade. He oversaw technical integration at one of Michigan’s largest school districts and facilitated a partnership between Google and Apple to provide every student with learning technology. Now, Rick is leading the charge to give Michigan-based artists and artisans a space to create.

Rick moonlights as the lead guitarist for several groups in Metro Detroit and Flint, Michigan, including the alt country-esque Goldblum and the indie progressive pop band Abe Maybe with co-founder Erich Friebel. He lives in Ypsilanti with his wife, Deanna Coughlin, and their two daughters.

Erich Friebel

Founding Partner

Erich has worked across the music, arts, nonprofit, and retail industries since graduating from Wayne State University’s Interdisciplinary and Nonprofit Studies programs in 2007. He currently serves as a buyer at Whole Foods Market and has been using his client-focused expertise to nurture and grow customer relations at Grove Studios.

Playing the drums for more than 25 years, Erich has performed with bands whose styles range from rock and jazz to blues, hip hop, gospel, and classical. He currently plays alongside Rick Coughlin in the Ypsilanti-based band Abe Maybe, and spends his free time volunteering, tinkering in his garage, and spending time with his wife, Kendra Friebel, and their daughter and two sons in Pittsfield Twp.


Advisory Board

Rebecca Marshburn

UX Copywriter and Content Strategist. Rebecca currently serves as a Product Marketing Manager at Amazon Web Services

Shawn Neal

Video/Digital Media Content Creation, Crowd-funding and Brand Identity Professional for Woodshed Agency

Jeff Wenzel

Crowdfunding and social media expert, project manager and business developer for Woodshed Agency

Melena Cummings

CPA/Owner at TaxCo Solutions, LLC and Walsh College of Accountancy and Business Administration

Reed Evans

Business and Organization Sustainability Consultant, Founder, Scale it Up! Sustainability Training, Sustainability Blekinge Institute of Technology

Stephanie Belcher

Business Manager and Growth Strategist, Founder of Green Bell Strategy, an artist management firm.

David Palmer

Senior Director for Strategies & Partnerships at the Workforce Intelligence Network (WIN) for Southeast Michigan, Realtor, Writer & Research Analyst

Ben Lorenz

Owner, Human Element – Magento eCommerce, Branding & Custom Application Design, Owner of Willis Sound Recording Studio

Laith Al-Saadi

Nationally recognized Ann Arbor-based musician, Finalist in NBC’s “The Voice” 2016, and seriously one of the greatest guitar players you’ll ever witness.

Charlie Penner

Regional Director at the Michigan SBDC, Washtenaw County Workforce Development Board, Ann Arbor Ypsilanti Chamber Board, and Board Chair for Think Local First of Washtenaw County.

Al Newman

Serial Entrepreneur, and founder of CompuMart, Rent-A-Byte, Hamilton Rentals, I/O Data Systems, Word Processing Exchange, Demand Publishing, Wireless Resources, and The Newman Group.

Matt Bower

Varnum Law Partner in the Business and Corporate Services Practice Team, and participates in the Startup and Emerging Companies and Intellectual Property practice groups.